Upper Delaware area pictures
History of Route 97  |   What is a Scenic Byway?  |   Goals and Objectives  |   Route 97 Home

Vision, Goals and Objectives

The Upper Delaware Scenic Byway will highlight what is already an exceptional feature of the region’s appeal to residents and visitors alike—the highway itself. The most significant and attractive aspects of the byway will continue to be its spectacular scenic highway vistas, access to the Delaware River and its resources, and the uniqueness of the communities along the byway.

The economic climate will be enhanced through careful promotion of the byway and its resources. This will enable communities to retain their character and quality of life while reaping the economic benefits of tourism promotion, and will further opportunities for residents to earn a living wage. The byway’s communities will have vibrant, revitalized Main Streets.

The visitor experience will be heightened through convenient and attractive facilities like turn-offs and overlooks, restrooms and picnic areas. The byway itself will be safe for autos and bicycles but also remain open to commercial traffic so vital to the area. The visitor will have an exceptional year-round experience because of the abundant lodging, dining and recreational choices available and the hospitality of the area’s residents.

Goals and Objectives

Public Participation, Support and Implementation

  • Achieve the vision through strategies that emphasize local control over land use decisions and do not result in new regulations
  • Incorporate strategies that allow individual communities latitude to define the ways in which they will meet the vision and goals
  • Provide a byway corridor in which autos, bicycles and pedestrians can safely travel
    • Increase multimodal accessibility and safety along the byway
    • Develop (install) roadway design features that enhance the safety and appreciation of the byway
    • Establish the ability of the roadway and bicycle/pedestrian systems to handle current traffic and the potential increase in traffic as a result of tourism development
    • Identify potential safety, operational and maintenance impacts of designation, their causes and mitigation measures
Enhance the appearance of the byway right-of-way
  • Develop vegetative management practices for the Byway right-of-way
  • Explore landscape and streetscape enhancements, road improvements, flexible design standards, vegetation management, and roadside features such as guardrails, signs and shoulder treatments
Stewardship and Interpretation
  • Promote and protect the scenic beauty of the area, its historic architecture and the pleasant nature of drives along the byway
    • Identify opportunities to renovate and rehabilitate historic structures
    • Identify ways to preserve the scenic beauty of the area and promote visitor appreciation of it
    • Identify interpretive opportunities and techniques by determining the audience and framing interpretive themes from which products, facilities and strategies can then be recommended to engage the traveler in exploration of the byway’s resources
    • Focus on the cultural landscape, the peoples of the past—their work, their ideals, and their contributions and the natural resources found within the byway corridor
    • Ensure that the byway retains the feeling and association of past land use, while reinterpreting that landscape heritage for future generations
  • Improve the appearance of the byway corridor and revitalize its community centers
    • Emphasize community revitalization
    • Develop ways to promote local services through means other than large signs along the byway
    • Unify and enhance the appearance of public roadside amenities and facilities
    • Develop marketing and economic development opportunities and incentives that focus on the community centers and their uniqueness
  • Create interpretive facilities and material that will engage the visitor
    • Develop interpretive materials that will explain and celebrate the unique history and features of the byway
    • Identify and/or develop key places where visitors can access information about the byway and its resources
Tourism Development
  • Encourage economic development and community viability through increased tourism throughout the year, but in such a way that communities retain their character and livability
    • Work closely with local communities to determine tourism priorities
    • Increase tourism in the nonsummer months
    • Develop tourism approaches that are compatible with the “carrying capacity” of each town
    • Provide for the mitigation of impacts to communities created by increased tourism
    • Support the creation and retention of small, local businesses
  • Ensure the adequate provision of visitor facilities
    • Evaluate accessibility to and availability of tourist sites (historic and recreational sites and their hours of operation) to determine how well they serve the visitor, where improvements are needed and whether there are gaps in visitor services
    • Provide safe and clean visitor facilities at regular intervals along the entire byway
    • Encourage the enhancement and establishment of visitor services along the byway
    • Minimize intrusions on the visitor’s experience
    • Stimulate a review of town development practices and their impact on the byway
    • Develop training avenues for hospitality industry workers
Marketing and Promotion
  • Make the byway a recognizable destination and a point of pride in the community
    • Expand opportunities to educate residents and visitors about the resources of the area
    • Create promotional materials that will entice visitors to the byway year-round
    • Develop a recognizable name and image for the byway
    • Evaluate current regional, state and local marketing efforts for efficacy and market penetration
    • Explore cross-marketing and shared marketing opportunities as well as market shares, tie-ins and other promotional strategies
    • Develop strategies to increase the economic impact of tourist dollars, as well as a preliminary three-year marketing plan for the corridor that will be developed in conjunction with local representatives
  • Promote the many intrinsic qualities and activities found along the byway
    • Develop ways to improve access to and awareness of recreational activities, scenic resources and visitor amenities
    • Support and promote cultural programming along the byway
Management and Financial Resources
  • Establish a byway management entity that provides for equal, cooperative participation by all byway communities in the implementation of the Enhancement Concept
    • Identify an organizational structure that can effectively be the voice of all
    • Prepare a management structure for implementing the vision and strategies laid out in the Enhancement Concept
    • Explore opportunities for partnerships
  • Identify long- and short-term financial resources and strategies that will ensure the viability of the Byway
    • Establish a structure that will immediately begin to implement the Enhancement Concept
    • Develop a strategy that will be successful at achieving goals and funding projects
    • Explore federal, state and county funding sources as well as private organizations and foundations